Those who have been following sports betting in the US for a while will have noticed that the leagues have been making official betting partnerships with operators in recent years. These partnerships give leagues and sportsbooks an opportunity to align on a common vision, and to take advantage of the mutually beneficial aspects of the two entities.
For example, MLB has an official betting partner in BetMGM. The company plans to open a sportsbook inside the Great American Ballpark, a baseball stadium that hosts Major League Baseball games. This will be the second sportsbook that BetMGM has opened at a MLB stadium. The sportsbook will feature club seats, branded suites, and VIP experiences for bettors.
In addition, the PGA TOUR has made a few official betting partnership announcements recently. In July, the PGA TOUR announced that DraftKings was designated as the “Official Daily Fantasy Game of the PGA TOUR.” This is the first time an operator has received the designation. The PGA TOUR also partnered with IMG ARENA to license live scoring data for the TOUR. The PGA TOUR is a platinum member of the National Council on Problem Gambling.
Among the other official sports betting partnerships, the NASCAR has created an innovative data-powered solution that allows sportsbooks to take bets on every lap of every race. The product features over 25 in-race bet-types, giving fans in regulated states a highly engaging live experience.
The NFL has an official sports betting partner in Caesars Entertainment. The partnership gives the sportsbook access to the league’s team marks, and it is the first sportsbook to accept wagers at a Major League Baseball stadium.