The NFL is one of the last major American sports leagues to announce official betting deals. The NFL recently announced a five-year deal with three sportsbooks as its official betting partners. As an official betting partner, these companies will receive official league data, allow them to promote their relationship with the league, and tie their brand names to statistics. If the five-year deal is a success, the NFL will receive nearly $1 billion in revenue. The NFL also has the option to opt out after three years, allowing players and fans to continue betting on their favorite team.
The new partnership will allow betPARX to offer branded fan experiences during the Memorial Tournament. This will further elevate the fan experience. The company has leveraged its influence in other industries to enter the golf market. As an official betting partner, the company will have access to PGA Tour intellectual property, video highlights, and event-related marks. The partnership will also give betPARX exclusive rights to use the PGA TOUR’s trademarks and brands.
Other partnerships announced for 2019 include MLB, NHL, and NBA. In addition to NFL team partnerships, five NFL teams signed marketing agreements with casinos. In addition, DraftKings, the fantasy football service, will launch casino-style gaming and traditional betting on the new stadium. These partnerships will provide fans with a convenient way to bet on their favorite team. There are even ways to bet on a favorite team without leaving the comfort of home.