The NFL recently signed a multiyear deal with three sportsbooks to make them official betting partners. This deal grants each partner exclusive access to league content, including game odds, statistics and player profiles. The league plans to incorporate betting content into its NFL Network broadcasts starting in the fall. While this deal is not a complete endorsement of betting sites, it does signal a move towards more transparency and integration of betting content into NFL games. Here are a few of the most notable benefits of becoming an official betting partner.
BetCity, a Dutch sports betting operator, has expanded its footprint into sports. It has signed a deal with the International Hockey Federation to become the FIH’s official betting partner for the next three years. As the first gambling company to partner with the FIH, BetCity will sponsor major hockey events and sponsorships including the FIH Hockey Pro League in the Netherlands and the FIH Women’s World Cup. In addition, the partnership will include marketing and promotional content on the NHL’s controlled media platforms.
In addition, betPARX plans to offer branded fan experiences during the Memorial Tournament, enhancing the fan experience for fans. The company gained its first foothold in the golf market through the Memorial Tournament, and has parlayed that into being the official betting partner for the entire PGA Tour. In addition to the rights to the sportsbooks, betPARX will have access to the league’s intellectual property and marks, which will allow it to provide fans with an immersive live experience.